Sponsorship

A unique opportunity
The Blades are proud of their new partnership with the Royal Air Forces Association Wings Appeal. The Wings Appeal supports the whole RAF family, whether's it's the current serving members of the RAF, or a young family missing their loved one who is overseas or if it's simply a WWII veteran wanting a shoulder to lean on, the Wings Appeal is there to support them all.

Exceptional value for money
The power of The Blades’ proposition is endorsed by the media and marketing profession; Jacquie Duckworth of Bauer Media says: “It is incredible how broad a market The Blades can access, and how deeply they can engage.”

Unique through-the-line marketing
Recognised as an exceptionally high-impact communications platform, the Wings Appeal will use The Blades as their main platform to display their iconic Wings Appeal logo. They are proud to be associated with a world class team.

Brand Association As a flying billboard for the Wings Appeal, The Blades will raise the profile and awareness of this very important charity. Further to this, The Team will act as ambassadors for the Wings Appeal and will spend time at the Wings Appeal stand at public air shows and also at RAF friends and families days.

The Royal Air Forces Association will raise its profile by engaging with the public. The charity will produce unique merchandise which will be avilable to the air show visitors and coupled with this, the pilots will be there to meet and greet the public.

Further to this, The Blades are proud of two more very important partnerships. SELEX-Galileo is proud to be using 2Excel aviation as a platform to test and evaluate their equipment in order to gain strategic direction of future equipment requirements. It is a lasting partnership that is hopefully going to build in the future.

The most recent partnership The Blades have formed is with quality watch makers Seiko Lorus and they will benefit from the Brand Association that comes with being partnered with a world class team. The Lorus Product Development Team will develop aviation time pieces in consultation with The Blades pilots and will use The Blades brand on new watches in 2011

View how we proved our concept (Windows or Mac) or read on for more information.

Values

What drives The Blades?

Unique Capabilities

Setting The Blades apart

A World-Class Display Team

Who are The Blades?

A FRESH AND EXCITING FUTURE FOR ALL OUR PARTNERS

The Blades are sporting a fantastic brand new blue livery this year and the Wings Appeal will benefit from a unique relationship. The aircraft are fresh and uncluttered and will deliver expectional cut-through using all forms of media. Perhaps most importantly of all, our title sponsor can drive The Blades' annual programme directly to their target audience.

Corroborating The Blades' first equivalent advertising value audit, Sports Marketing Surveys’ Nigel Geach writes that The Blades is a “fascinating proposition.” James Turner of Fuel Consulting calls The Blades “the best value sports marketing property in the country”.

AIR SHOWS. In the UK, air shows are the second most attended outdoor event after football. Audiences cut across demographic and socio-economic divides, giving up their leisure time to spend (on average) 4-6 hours at such events. The Wings Appeal logo will be seen by millions and airshows are influential platforms that will boost the image of The Wings Appeal.

The Blades fly at least 50 public air displays for the Wings Apeal, engaging huge audiences with their heart-stopping displays, ground activity and surrounding media coverage. Carrying the Wings Appeal logo in front of crowds that have come specifically to watch the aircraft, the Royal Air Forces Association is the content, not the advertising filler. The Blades are an exceptional way to engage target audiences wherever their sponsor sends them.

HIGH PROFILE EVENTS. As a world-class team, The Blades can take their title sponsor’s brand to new heights as they display their unique wow-factor at some of the world’s most high profile events. Examples of these special displays range from the Beckhams’ pre-World Cup Party and the Cannes International Advertising Festival, to Formula 1 Grand Prix races and Cowes Week. Further to this, this year The Blades have already been used by two BBC programmes which will be aired later in the autumn - this is another great way to raise the awareness of the Wings Appeal.

At these events, The Blades provide the point of difference, the only flying display for an audience that may have gathered for a completely different reason (such as a concert, sailing or a motorcycle race). By enhancing these high-profile events The Blades will provide the Wings Appeal with a chance to leverage their investment and access additional audiences at minimal cost.

CLIENT EVENTS. Flying with The Blades during a corporate event is a once-in-a-lifetime experience: a serene, awe-inspiring adventure that makes our passengers open-minded and receptive. With liveried aircraft, the Wings Appeal will come into the eyes of all our passengers - this is unforgettable. Our corporate events are an immensely powerful direct marketing tool and a great way to raise the profile of the Appeal.

EMPLOYEE REWARDS AND INCENTIVES. Flying with The Blades is a phenomenally powerful experience. The Wings Appeal can be proud of their livery and corporate flying events with The Blades can be used as a inspirational and unforgettable reward and incentive programme their staff, customers and suppliers. Unique and unforgettable experiential event with The Blades are unrivalled vehicles for internal communications and are also immensely powerful personal development tools.

The Blades - a truly through-the-line sponsorship property.

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