Launch Products

Create the ultimate high-octane product launch. Demonstrate your new products or capabilities in an unforgettable way. Set your company apart from your competitors by taking your targeted influencers to new heights.

Challenge
We were recently challenged to create an inspiring two-day product launch to promote Breitling’s new technical watch range to 40 of their UK retailers. “Our key requirement was to inform retailers about our new products in a memorable way.” says Breitling’s Caroline Carey: “We wanted our guests to leave the event full of knowledge and enthusiasm, with a clear idea of how we differ from other leading watchmakers.”

Close liaison
Working closely together we designed a bespoke programme for Breitling that interspersed comprehensive briefing opportunities with once-in-a-lifetime experiential activities. In the air, Breitling’s guests had the opportunity to fly loops and rolls with our aerobatic team, hover a helicopter and fly in a historic Tiger Moth biplane. On the ground, they took part in laser clay competitions and team-building activities led by a former UK Special Forces senior commander. During lunch, guests were treated to rare private displays by some of the UK’s top pilots, including the Royal Air Force Tutor Display Team and the Royal Navy Black Cats.

“We chose The Blades to host our product launch because they understood our strategic marketing objectives and could help us to achieve them in an unusual and effective manner.” says Caroline: “Their capabilities are unique and their military heritage gives them exceptional credibility as brand ambassadors.”

Whatever your aspirations, a product launch with The Blades is unique and unforgettable. To discuss your objectives, click here to contact us.